P r o g r a m   G o a l s

• To create healthier communities through policy/environmental changes that support healthy eating and physical activity.
  
  
• To educate Californians to choose healthier foods and be more physically active.
  
  
• To conduct research-based, consumer-driven nutrition and physical activity campaigns.
  
  
• To serve as leaders coordinating State and local efforts promoting nutrition and physical activity.

C o r e   V a l u e s

We believe that :

• With knowledge, skills and a supportive environment, people can improve their health.
  
  
• Healthy eating and physical activity increase quality of life.
  
  
• Communities can enact changes that support healthy eating and physical activity.
  
  
• Science-based research and evaluation strengthens our interventions.
  
  
• Prevention is a cost-effective approach to reducing chronic disease.
  
  
• At-risk populations receive greatest priority in our decision making.
  
  
• Collaboration with a broad diversity of partners is essential to success.
  
  
• Programs, services and products must be consumer and community driven.
  
  
• Policies promoting healthy eating and physical activity are essential for sustaining community and individual change.