Vision / Goals / Objectives

V i s i o n

Californians are physically active, eating healthy foods, and living in communities that support healthy lifestyles.

P r o g r a m G o a l s

To create healthier communities through policy/environmental changes that support healthy eating and physical activity.
To educate Californians to choose healthier foods and be more physically active.
To conduct research-based, consumer-driven nutrition and physical activity campaigns.
To serve as leaders coordinating State and local efforts promoting nutrition and physical activity.

C o r e V a l u e s

We believe that :

With knowledge, skills and a supportive environment, people can improve their health.
Healthy eating and physical activity increase quality of life.
Communities can enact changes that support healthy eating and physical activity.
Science-based research and evaluation strengthens our interventions.
Prevention is a cost-effective approach to reducing chronic disease.
At-risk populations receive greatest priority in our decision making.
Collaboration with a broad diversity of partners is essential to success.
Programs, services and products must be consumer and community driven.
Policies promoting healthy eating and physical activity are essential for sustaining community and individual change.


	V i s i o n Californians are physically active, eating healthy foods, and living in communities that support healthy lifestyles. P r o g r a m G o a l s To create healthier communities through policy/environmental changes that support healthy eating and physical activity. To educate Californians to choose healthier foods and be more physically active. To conduct research-based, consumer-driven nutrition and physical activity campaigns. To serve as leaders coordinating State and local efforts promoting nutrition and physical activity. C o r e V a l u e s We believe that : With knowledge, skills and a supportive environment, people can improve their health. Healthy eating and physical activity increase quality of life. Communities can enact changes that support healthy eating and physical activity. Science-based research and evaluation strengthens our interventions. Prevention is a cost-effective approach to reducing chronic disease. At-risk populations receive greatest priority in our decision making. Collaboration with a broad diversity of partners is essential to success. Programs, services and products must be consumer and community driven. Policies promoting healthy eating and physical activity are essential for sustaining community and individual change.
Public Health Institute	Chronic Disease and Injury Control