CAPTIVE KIDS: SELLING OBESITY AT SCHOOLS An Action Guide to Stop the Marketing of Unhealthy Foods and Beverages in School The Captive Kids: Selling Obesity at Schools tool kit addresses the issue of marketing unhealthy foods and beverages on California school campuses. While geared toward California health advocates, this tool kit may also be useful to health advocates outside of California. Captive Kids includes information on: marketing to children and youth through schools; key steps to develop policy that addresses marketing at schools; answers to legal questions; and talking points, case studies, fact sheets, additional resources and more. This tool kit was produced as a result of the growing public concern over the obesity epidemic and the role that marketing plays in establishing eating patterns. California youth, like their peers across the country, continue to face a serious nutrition and physical activity crisis. This is why California Project LEAN along with other health advocates believe that schools should serve as a safe haven from unhealthy food messages and are calling for restrictions on advertising of unhealthy foods and beverages to children and youth. California Project LEAN identified and quantified the types of marketing and advertising on selected California school district campuses. Click  here for the full report, Food and Beverage Marketing on California High School Campuses.

Tool Kit: Table of Contents: - Cover - Title Page - Credits Page - Table of Contents - Quote Page Introduction School Marketing to Children and Youth Why Do Corporations Want to Promote Products in Schools?  The Debate on Marketing Unhealthy Foods in Schools What Can School Districts Do?  Case Studies Advertising on School Campuses: A Legal Q&A; Addressing Marketing of Unhealthy Foods Through a School Policy References Policies and Tools: San Francisco Unified School District Commercial-Free Act Seattle School District Board Policy School Marketing Assessment Tool   Commercial Activities: School-Based Marketing of Unhealthy Food and Beverages and Policy Implications for Schools Milwaukee Conference of Corporate Involvement in Schools Guidelines Fact Sheets: In-School Marketing to Children and Youth Policy Brief: Food Advertising and Marketing to Children and Youth Food and Beverage Marketing on California High School Campuses Survey Creative Financing and Fun Fundraising Sample Presentation: Powerpoint "The Perils of Marketing Unhealthy Food in Schools" Resources: Resource List